← Back to Services

Media Training & Positioning

Preparing leaders for high-stakes media and public moments

All Sectors
Overview

Executive media training and public positioning programs. We prepare leaders for high-stakes media interactions, public appearances, and thought leadership campaigns.

The Challenge

Senior leaders are often the public face of their organization but lack the skills to perform under media pressure. A poorly handled interview or public appearance can undo months of careful strategy and damage credibility with key stakeholders.

Our Approach
  1. Assess each executive's current media presence and communication style
  2. Develop tailored key messages aligned with corporate strategy
  3. Run intensive media training sessions with realistic interview simulations
  4. Provide detailed feedback and coaching on message delivery, body language, and bridging techniques
  5. Design thought leadership positioning strategies for sustained public presence
  6. Prepare speaker briefing packs for specific events and appearances
When to Engage
  • A CEO or board member will face media for the first time or in a new context
  • An upcoming AGM, investor day, or public hearing requires executive preparation
  • Your organization wants to build thought leadership visibility for key leaders
  • A previous media interaction went poorly and you need to rebuild confidence
Related Services

Explore More

Ready to make your strategy stakeholder-proof?

Get in touch with Duke Strategies to explore how we can help.

Contact us T +31 85 212 94 14